Test your site the way visitors use it
Set a goal, choose visitors and watch them try to reach it on your live site. See every step, where they stopped and what to fix first.
How it works
Set a goal
For example: find the price of a product and go to checkout. Ready goals for stores, services and blogs help you start.
Choose visitors
Patient or in a hurry, confident online or not, reading different languages, on a computer or a phone. Use the recommended mix or create your own.
Watch and read the report
Follow each visit live. Then see the pages, what the visitor thought at each step, screenshots and where they stopped.
What you find out
Each problem comes with a clear next step to fix it.
Search that finds nothing
Visitors search with their own words and get no useful results.
Buttons with only an icon
Not every visitor knows what an icon means.
Pages in the wrong language
A visitor who reads only Spanish meets a page in English.
Popups in the way
A window covers the page and is hard to close.
Slow pages
Visitors with little patience leave before the page is ready.
A long way to the goal
The goal is reached, but only after too many steps.
Check again after every change
Changed something? Run the same test again with the same visitors. Or set a schedule: Visitor Simulator repeats the test daily, weekly or monthly, compares every visitor with the last run and sends you an e-mail if something got worse.
Ask in the Wix dashboard
Ask Wix Aria about your results: what problems visitors met, how to fix them, or run the last test again.
Reports in 13 languages
Read reports in your language and download them as PDF or CSV.
Password-protected sites
Test member areas and protected sites with test accounts. Passwords are used only to sign in.
What Visitor Simulator is and is not
The visitors are simulated by AI in a real browser on your published site. They show where visitors like them struggle and why. Visitor Simulator does not predict sales and does not replace testing with real traffic. It helps you decide what to fix first.
Even better with Insite AI Assistant
Insite AI Assistant shows what real visitors search for and ask on your site, and which questions your pages do not answer. Use it to choose what to test, then check the path with Visitor Simulator.
Learn about Insite AI AssistantSimple plans
Start with a free trial. Paid plans start at $9.99 per month and are billed through Wix. Plans differ in visits per month, pages per visit, visitors per test, history and schedules.